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Empty words; expressions invented by the media, obsessively repeated and then abandoned, only to be replaced by other equally empty expressions.
Masks that hide an impressive void of ideas, values, ideologies.
Expedients to represent the usual reality in a different manner.
The representation of a media world, founded on a lexicon that is as ostentatious as it is insignificant.
Cima extrapolates the words of this illusory language and draws attention to them through the use of essential, scathing graphic elements and colours.